Investments in health and wellbeing have an impact on people living happier, healthier, and longer lives. A happier and healthier person will also have better abilities to build stronger communities and societies. Our mission “Wellbeing for people” guides us in everything we do, from designing products and serving customers with smiles to employee barbeques in the warehouse backyard.

Our story started in 2007 when sporting goods retailer Jymir Oy was established in Jyväskylä, Finland. Slowly the survival struggle of the early years began to turn into a growth story and eventually led to the change of the name too. Through persistence and ambitious visions for growth, Nordic Sports Brands has become an international sporting goods group of companies that has helped numerous people to improve their wellbeing.

Today we have approximately 100 sporting goods and eCommerce specialists working to bring wellbeing to people. We aim for an excellent customer experience with expert-level customer service and a great quality-price ratio in our products. In the future, our dream is to be the best sporting goods retailer in the Nordics, with high profitable growth and offering plenty of interesting opportunities for personal development to our people.